Chief Marketing Officer
Greg comes to Atlas Senior Living with numerous years of healthcare sales experience and moved his focus to senior living in 2010. After graduating from Troy State University, Greg joined a physician recruitment firm in Dallas, TX where he met with C-level positions at hospitals across the country. Greg started working with Atlas Owner Wyman Hamilton as a Sales and Marketing Director at a Brookdale community before being promoted to Regional Sales Manager. While a Regional at Brookdale he had one of the highest occupancy percentages in the company with an average of 96% over 11 communities. He also held a role as a transition leader for acquisitions offering training and mentoring to new associates while helping in prospecting and due diligence for new developments. Greg later left to become a Divisional Sales Director covering 26 communities across the eastern part of the United States.
“The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun. “
EDUCATION: Bachelor of Science from Troy State University
“It is so easy to sell and promote something you believe in! What I love most about Senior Living is that you get to immediately see the positive effect you can have on the life of a senior and their families. ‘We should have made this move years ago’ is something I never grow tired of hearing from new residents who decide to make an Atlas community their home. It is very important that we always continue to strive for that sort of affirmation in what we do. It never feels like work to care for our residents but a privilege. “
~ Greg Crutcher