Originally from Merida, Mexico, Julia brings a unique blend of creativity, discipline, and analytical thinking to her work. Her early training in classical music taught her patience, focus, and the dedication needed to master complex challenges, skills she still carries today, both professionally and in her personal passion for playing guitar.

With over 10 years in digital marketing, Julia has found her specialty in PPC, where data, strategy, and measurable impact intersect. She is highly data-driven, holds more than 25 digital marketing certifications, and thrives on turning insights into actionable results.

After studying Social Communication, Julia has worked across both public and private sectors, including as an Institutional Communication Specialist for the Yucatán Government. She also led a team of paid media specialists as a PPC Coordinator, managing campaigns for brands such as Mazda and Universidad Anáhuac, and has consulted for businesses across Europe, Mexico, and South America.

Now at Atlas, Julia combines her passion for strategy and data with a commitment to creating meaningful outcomes that positively impact the people her work serves.