With a career spanning brand strategy, marketing communications, creative direction, advertising, and design, Candice Butterfield brings nearly two decades of experience creating brands and campaigns that connect with people. As Director of Marketing & Brand Strategy at Atlas Senior Living, she leads brand, creative, and marketing communications initiatives across Atlas’s growing portfolio, helping shape how each community shows up in the market while strengthening the Atlas brand as a whole.

Before joining Atlas, Candice built her career across agency and in-house creative environments, with extensive experience in healthcare marketing along with work spanning senior living, education, hospitality, real estate, retail, and consumer brands. Her background ranges from hands-on design and art direction to leading creative teams, developing integrated marketing campaigns, building scalable brand systems, and bringing together strategy, storytelling, and emerging technology.

At Atlas, Candice is passionate about creating marketing that feels as distinctive and personal as the communities it represents. She believes strong brands are built through consistency, authenticity, and a real understanding of the people they serve. Thoughtful creative work can help families see not simply where someone may live, but the life and experiences waiting for them there.Candice is a graduate of The University of Alabama and lives in the Birmingham area with her husband and two daughters. Outside of work, she enjoys photography, travel, hiking, art, baking, and all things creative, especially anything that makes everyday moments feel a little more memorable.