Big things are happening in Huntsville—and we’re just getting started.
Atlas Senior Living is growing once again—this time in the heart of Huntsville, Alabama. On April 30, the company officially welcomed a new community to its North Alabama portfolio: a 93-unit assisted living and memory care residence, now known as The Goldton at Jones Farm.
Located at 2238 Cecil Ashburn Drive SE, this addition strengthens Atlas’ presence and reinforces the company’s luxury Goldton brand in the region, joining other local communities such as The Goldton at Athens, Monark Grove Madison, and Madison at The Range.
“Expanding in this region creates more adaptable support and more opportunities for associates to build rewarding careers while serving residents with care,” said Scott Goldberg, Co-founder, President, and CEO of Atlas Senior Living.
As part of the community’s transition into the Atlas family, residents will soon experience a major upgrade: the introduction of smart apartment features through partnerships with Alexa and Speak2. These technologies are designed to make everyday life more convenient and empowering for seniors—whether it’s making a call, requesting services, or accessing community information using simple voice commands.
“Residents are already asking about what the new features will mean day-to-day,” shared Deborah Elms, Executive Director of The Goldton at Jones Farm. “Being part of Atlas means bringing in more tools that support independence and ease. Our team is looking forward to what’s ahead.”
Based in Birmingham, Atlas has operated in Alabama for over a decade. This latest move reflects the company’s commitment to regional strength, smart growth, and long-term planning.
“We’re continuing to do what we’ve always done—growing with purpose, not just for the sake of growth,” Scott added. “When we see an opportunity that aligns at both the community and market level, and where we believe Atlas can bring real value to residents and associates, we move forward.”
The Atlas team is now working closely with The Goldton at Jones Farm to introduce its signature brand, services, and systems—ensuring a smooth and exciting transition for residents, families, and team members alike.
