Our Team

Richard “Sonny” Pacheco serves as the Director of Sales and Marketing at The Goldton at Southaven, where he brings passion, presence, and years of hands-on leadership in senior living. Originally from Natalia, Texas, Sonny’s heart for older adults was shaped early through the influence of his grandparents and his family matriarch, “Momo.” After graduating from Texas Lutheran University with a degree in Kinesiology and competing in football and track, he began his career as a health consultant, helping individuals take control of their well-being. That role led him to Nashville — and ultimately into senior living, where he found his true calling: building communities grounded in compassion, respect, and world-class care.

Sonny has served in multiple leadership roles across Senior Living communities in the Nashville area, where he earned a reputation for delivering excellence with heart. Now living in Southaven with his wife (a Southaven native), their two dogs, cat, and a baby on the way, he considers it an honor to serve families throughout DeSoto County. Whether he’s walking the halls, guiding a family through a difficult decision, or lifting someone’s spirits with a smile, Sonny leads with intention and integrity. For Sonny, there is no work more worth doing.

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.”  – Theodore Roosevelt.